Privacy Policy

This Privacy Policy applies to Empire Advisory, which operates under the EmpireOne Group brand. EmpireOne Group Pty Ltd and its related Sansoni Management group entities include but are not limited to:

• EmpireOne (ABN 89 684 254 162)
• Empire Amplify (ABN 55 684 434 277)
• Empire Traveller (ABN 36 687 787 257)
• Empire Lending (ABN 35 687 786 821)
• Empire Cover (ABN 50 692 037 719)
• Empire Power (ABN 72 692 976 257)
• Empire People (ABN 18 690 880 043)
• Empire Outsourced (ABN 32 690 880 543)
• Empire Advisory (ABN 39 698 625 811)
• Empire Intelligence (ABN 46 666 363 579)
• Scaling Group Pty Ltd (ABN 47 663 838 819)
• Business AI (ABN 67 688 176 105)
• Aaron Sansoni Group (ABN 40 166 043 465)
• Sansoni Management Pty Ltd (ACN 661 451 136)

These entities are referred to in this policy as "EmpireOne", "we", "us", or "our".

This policy applies to all Empire Advisory websites, landing pages, tools, forms, and services, including Initial Consultation booking and referral services, and any future services operated within the EmpireOne Group.

Empire Advisory acts as a marketing, referral, and facilitation platform. It connects clients with qualified tax professionals and facilitates appointment bookings and payment processing. Empire Advisory does not itself provide tax agent services or tax advice. Payment processing is handled by EmpireOne Group Pty Ltd on behalf of Empire Advisory where applicable.

"Personal information" means information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information is true or not and whether it is recorded in a material form or not. This includes business-related information where it identifies an individual.

We may collect the following types of personal information:

• Name, email address, phone number, and address
• Business name, ABN/ACN, industry, and trading status
• Financial and lending information (for Empire Lending services)
• Energy usage data and bills (for Empire Power services)
• Insurance details (for Empire Cover services)
• Marketing and advertising data (for Empire Amplify services)
• Staffing and VA requirements (for Empire People and Empire Outsourced services)
• Travel preferences and booking behaviour (for Empire Traveller services)
• Preferences, service usage history, survey responses, and concierge notes
• Website usage data, cookies, analytics, and tracking information

We may also collect sensitive information where required and only with your explicit consent.

We collect personal information when you:

• Sign up for an EmpireOne membership
• Complete a form or enquiry on any EmpireOne website
• Request a service such as lending, insurance, energy, marketing, staffing, travel, or outsourcing
• Interact with our concierge or support team
• Register for webinars, events, or download resources
• Communicate with us by phone, email, SMS, chat, or social media
• Use our websites, tools, extensions, or platforms

We may also collect information from:

• Related EmpireOne entities
• Third-party verification tools (such as ABN lookup services)
• Referral partners and integrated platforms
• Cookies, pixels, and analytics tools

With your express consent, submitting certain service enquiries may result in the creation of a free EmpireOne membership, which allows us to provide additional services, savings tools, and communications.

You can cancel this membership at any time by contacting us using the details in Section 15.

We collect and use personal information to:

• Process enquiries and provide requested services
• Connect you with relevant lenders, brokers, partners, or providers
• Create and manage your EmpireOne membership
• Personalise your experience across EmpireOne services
• Provide concierge support and recommendations
• Improve our websites, platforms, and services
• Conduct analytics, reporting, and service optimisation
• Send relevant communications, updates, and offers
• Meet legal, regulatory, and compliance obligations

We may share your personal information:

• With trusted service partners such as lenders, brokers, insurers, energy providers, marketing agencies, staffing providers, travel platforms, and advisory partners, where required to deliver a service
• Within the EmpireOne Group of companies
• With third-party service providers (e.g. CRM systems, email/SMS providers, analytics tools, cloud hosting, booking systems, and payment processors)
• With professional advisers or regulatory bodies where required by law

We do not sell your personal information.

Some of our technology providers or service partners may be located overseas. Where personal information is transferred outside Australia, we take reasonable steps to ensure the recipient complies with privacy protections equivalent to the Australian Privacy Principles.

We may send you updates, offers, insights, and communications that are relevant to your business, membership, or services you have engaged with, where you have consented or where we have a legitimate interest.

You can opt out of marketing communications at any time by using the unsubscribe link in our emails or contacting us directly.

• Request access to the personal information we hold about you
• Request corrections if it is inaccurate or outdated
• Request deletion of your information where legally permitted
• Cancel any membership you hold, where applicable

Requests can be made by contacting us using the details in Section 15.

We take reasonable steps to protect personal information, including secure systems and access controls, encryption where appropriate, staff training and internal policies, and secure third-party providers. While we take security seriously, no system is completely secure and we cannot guarantee absolute security.

We use cookies and similar technologies to:

• Improve website functionality
• Analyse usage and performance
• Personalise content
• Measure marketing effectiveness

You can control cookies through your browser settings, though this may affect website functionality.

If you have concerns about how we handle your personal information:

• Contact us using the details in Section 15
• We will investigate and respond within 30 days
• If your concern is unresolved, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au

This Privacy Policy may be updated from time to time. The latest version will always be available on our website. Significant changes will be communicated via email or on our website.

EmpireOne Group Pty Ltd
Email: concierge@empireone.com.au
Website: www.empireone.com.au
Address: 84-88 Montague Street, South Melbourne VIC 3205